Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Our Performance Analytics can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.
Web Analytics can help you estimate how traffic to your website changes after the launch of a new advertising campaign. Performance Analytics provides information about the number of visitors to a website, the number of page views and much more. Analytics can help you determine interest and what is trending in order to make recommendations to your website's visitors based on their purchasing habits and those of other visitors.
We can customize an analytics dashboard with the relevant metrics that are most important to your goals. Metrics related to Audience, Acquition, Behavior, and Conversion, can be leveraged to direct business owners and decision-makers in the best approach to optimize your website for better performance.